Zeus was founded in 1984 by a group of friends who enjoyed and wanted to share their experiences in the fields of DESIGN - FASHION - ART. Their aim was to merge and deliberately "contaminate" their ideas under the name of ZEUS, a rather strong and arrogant brand name. This very instinctive initial idea gave rise to a boutique selling its own fabrics and fashion collections, an art gallery presenting Italian and foreign artists, and a minimalistic avant-garde design collection.
The choice of materials is industrial and natural at the same time. Linoleum flooring is used to cover tables and consoles. Iron sheet steel, phosphatized and waxed, is used combined with stainless steel: precious and poor materials together. Extreme contrasts as a whole, the strength of stainless steel and the materiality of iron.
Also the new outdoor collection RUST with rusty finish, presented April 2011 on the occasion of the last Salone del Mobile, corresponds to ZEUS research of rigor and simplicity, subtracting the unnecessary and focusing on specificity of surfaces and living materials.