Since the beginning of De Longhi Piero's career as a designer in the grafic advertisement, he was passionate to the changing form along the time, throught the styles, trends, fashion and tastes of people. Through experience, he found a different knowledge, people needs beautyfull things, everlasting essences. Find pleasure in the pureness of beauty... Public wants day after day to be astonished and surprised of the real things earning time and money.
This is his main philosophy: pure but exciting images, timeless forms and new technologies details. A design adventure in a near future, in opposite with standard social idea of market, based on caotic and useless rules of sale.