Willem van Ast grew up in the beautiful Achterhoek region of the Netherlands. As the son of a furniture manufacturer he felt an affinity with the art of furniture making and production from a young age. After completing his technical training at the Wood and Furniture College in Rotterdam he started working for ARCO, where he was responsibility for the collection and is actively involved in the design of new products.
ARCO products have won the Red Dot Award, the iF Award for Good Industrial Design, the ION Good Design Award and the Dutch Design Award in the Interior Product category. Willem van Ast has also won several awards for his designs.